Customers need peace of mind when adding items to their shopping cart, and whether or not they items they added to the cart were saved. Therefore, it is imperative for you to create a section on your website that lists items in the shopping cart at any time. This means that you must: Make
sure you also provide the necessary payment information.
Ensure that your customers can access payment without difficulty.
Have a link that takes the customer to your payment page.
Optimize the “Add to Cart” buttons
Customers and visitors alike will react differently to calls to action. For example, buttons that say “add to cart” or “more details” tend to put off customers, compared to specific buttons such as “Buy Now” because it is a direct, action with the possibility of obtaining positive responses.
Be careful with the colors chosen for your website. Green and blue are colors considered soft that attract people while red and orange reject them.
Clean product pages
The way you organize the pages on your website is also important. You need to make sure to do this in an attractive way for visitors to your website. Therefore, be sure to:
Provide images of the product.
Include the name of the product.
Add a description of the product.
Add the product price.
Clarifying Navigation Paths
Having menus or hidden items on your website can be a cause of frustration for the buyer. Consider having flying menus to keep your pages clearly visible. Consumers will find your site easier to use if, for example, you provide a “continue shopping” button that allows them to go back easily.
Get rid of distractions on the pay page
Removing your site from the left side navigation bars is an ideal way to get rid of interference. This means that you must:
Ignore your desire to continue selling during the payment procedure.
Consider having a single payment page as it records high conversion rates.
Your website should also have a page that allows your customers to complete their billing, credit and shipping information.