Because nearly 94% of Internet users do not go beyond the first page of Google results!
So if your website is on the front page of a specific phrase, make sure you get more clicks than your competitor on the second page for the same phrase. Having more clicks automatically leads to more traffic to your site, which means more customers and therefore more money. Know that it is virtually impossible to be visible in natural search engine results without having optimized its website.
HERE ARE 10 TIPS TO PUT IN PLACE TO OPTIMIZE YOUR SEO
1. Choose your keywords
The optimization of your referencing requires the definition, beforehand, of a list of keywords or expressions on which you want to position yourself in the search engines. Choose your keywords based on your target and your goals, these are the ones that define your business. As a result, you can use the Google Keyword Planner to find out how many keyword searches and combinations of expressions are related to it.
Once you have selected your keywords, you should use them in your content, your titles, your meta tags, your urls … The goal is that Google finds that your site puts forward one or more keywords.
2. Provide quality content
The quality of the content of your website is at the heart of the optimization of natural referencing . Content includes editable text, photos, and videos for the user. It must be indexed and “understood” by the robots to be well positioned on the results pages of the engines.
Make sure to offer unique and relevant content for your visitors as well to encourage them to come back to your pages. The motto is to write for internet users and search engines .
3. Hierarchize your content
In a web page titles and subtitles are indicated by h1, h2, h3, h4, h5 and h6 tags . Classifying and prioritizing its content has two objectives: to help readers better understand what they are going to read and to tell Google the most important information. A title h1 should therefore summarize the general topic of your page, as for a title h6, it is supposed to summarize a very detailed part of your subject. These tags allow you to bring a notion of value to each of your titles.
4. External Links
For Google, the popularity of a page makes it possible to know its relevance. The more a page is popular, the more it will climb into the search results. In order to improve your popularity index, you need to have as many external quality links that point to your site. This is the Off-Site part of SEO . You should focus on the relevance and quality of the links that point to your site rather than the number. Avoid links from dubious websites that are not well known or that offer illegal content.
5. Internal meshing
An important component of natural referencing , the internal mesh defines how your pages are linked together. It is important for your visitors to facilitate their browsing from one page to another by inserting links to other pages of the site. It also makes it easier for Google’s robots to index and analyze your web pages efficiently and quickly.
The internal mesh therefore has a dual function: to improve your SEO and improve the user experience.
6. Optimize the URL of your pages
The content of the URLs of your pages is important for both users and search engines. Indeed, this content allows to describe the theme of your pages and thus indicate the keywords on which each page is optimized.
7. Meta title and meta description
Among all the criteria of Google’s algorithm for SEO, the title tag is undoubtedly one of the most important. Each page has a title tag that must be filled in carefully. Having the right to only 60 characters for the title, it is better to go straight to the goal by being concise and convincing. This is what the user will see first and this is what will make him want to click or not.
The meta description tag has a lower impact on your SEO, but remains a tag taken into account by Google and especially whose content is visible to the surfer. It represents the text below the title on the search results. Google displays up to 160 characters for the description that needs to be a salesperson! Insert your keywords here and make the user want to know more about your page.
8. Name your photos
As mentioned above, Google only reads textual content. It can not see the contents of the images . The solution ? Name your photos, give them a title. In this way, Google will be able to “understand” your images and index them in Google Images.
9. Create a Sitemap
A sitemap file is a file that gathers all the URLs of your web site, it avoids robots to leave out or forget certain pages. Let us be clear, a sitemap does not improve natural SEO but facilitates and greatly favors the indexing of your pages. And is indexing not the first step of a successful referencing?
10. Create a blog
Creating a blog has many advantages for your SEO. Publishing articles will allow you to improve the natural SEO of your website. This is an effective way to produce content frequently, and that, Google loves.
If your articles are interesting, you can be quoted by other sites or blogs, and thus get more links to your blog. These links are part of the criteria that Google takes into account in its ranking of sites.
Your blog is informative? So cure your content, offer articles with obvious added value in order to bring as many leads as possible. The objective will be to subsequently transform these web users into a client!